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Here are the elements a business website should have to be most effective. An effective business website should be a win for the visitor and a win for the owner. The visitor wants a solution and the owner wants more business.
When someone visits a website they are looking for information, a solution, or a product or service. They are at a site to satisfy their needs. We call this being tuned into “WII-FM” What’s In It For Me?” The site must immediately begin to provide a “WII-FM” value to the visitor or they will go away.
A lot of websites showcase the company, their mission, their knowledge, client list, their staff, the staff’s experience and then offer a contact us button. Most visitors who find the site through search engines are visiting for “WII-FM”. This disconnect from the audience causes the website to be ineffective. An effective business website connects with its audience because it delivers “WII-FM”.
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